February 27, 2012

With New Nike Contract, Jeremy Lin Becomes Least Exploited Asian Worker in Company's History

JEREMY LIN HAS BLOWN THE SALARY CURVE FOR NIKE'S ENTIRE ASIAN WORKFORCE.


In New York and around the world, the exploits of Knicks point-guard Jeremy Lin — dubbed Linsanity — are bewitching sports fans and non-sports fans alike.

Now, both the player and Nike, his apparel sponsor, are poised to cash in on Mr. Lin’s exploding popularity in both America and Asia with a big-money contract extension that could include an “exclusive shoe.”

The deal would make Mr. Lin, in only his second year in the NBA, the least-exploited Asian worker in the company’s history.

The details of the contract are not being released, but it is expected to be well above the six-figure contract Houston Rockets center Yao Ming received in his rookie season before moving on to Reebok the following year.

“We’re thrilled that we are able to continue our relationship with a player of [Mr. Lin’s] caliber,” said Nike president Charlie Denson. “Even if it’s at a significantly higher cost than our Asian labor typically is.”